About
3×3 Insights is the first consumer analytics and retargeting platform designed for alcoholic beverage and liquor stores. Along with third-party data, 3×3 Insights aggregates consumer purchase information both off-premise and on-premise to provide its customers with robust analytics, forecasting, and actionable insights.
In a nutshell, 3×3 helps local liquor store owners take the data from their point of sale system and match it with larger data lakes from regional and national alcohol distributors. The local owners in turn receive additional marketing campaign assistance, and the distributors know exactly which stores are selling which products to which customers. It’s a win-win. Cheers!
Matt Henry,
Head of Customer Insights at 3×3 Insights
“In order to gauge consumer patterns we effectively panel 4 million people based on what they actually buy, not based on what they think.”
The Challenge
At local stores, data collection is—as you might imagine—often fragmented. Independent chains have inconsistent loyalty and membership programs. Because of this, the data 3×3 Insights receives can sometimes be just an email address, or a name and a street address, or even just a name.
The Solution
With the help of Webbula, 3×3 Insights takes the fractured data they receive from both independent and enterprise partners and essentially creates a unified audience view.
Matt explains that the demographic data of buyers is stitched together to create customer profiles, which are then re-anonymized for privacy purposes and segmented into marketable audiences.
3×3 Insights takes fragments of data from many, many sources, combines it, and then buckets it so that interested companies can serve ads to the 100,000 tequila drinkers in the state of New York, for example. Even with disparate and incomplete data from the field, Webbula helps 3×3 Insights fill in the blanks and work piece by piece to create an audience that can be targeted and reached successfully.
