About
ReachMail specializes in the integration of email marketing and social media by combining transactional analytics reporting and audience growth capabilities. ReachMail works with businesses of all types and sizes to help them boost their email effectiveness.
The Challenge
One of the oldest sales and marketing debates around – is quality more important than quantity? ReachMail thinks so.
17% of Americans change email addresses annually.
Email sending is critical. If that email only reaches the junk folder it is literally costing your company money with each push of the “send” button. As a result, ReachMail has made it their goal to make data hygiene as simple as possible.
The Solution
With the help of Webbula they have implemented a list cleaning button to sort through bogus accounts and data automatically. For ReachMail, data hygiene is critical to accurately tracking engagement levels, which they believe is of the utmost importance to overall email success.
“Bots will click links. Spam traps will degrade inbox placement. If you’re not taking data hygiene seriously, you can’t accurately measure the engagements from your audience. Data hygiene is foundational to delivery success.”
But Mike finds that when talking about engagement levels, companies often approach it with the wrong mindset.
“Some senders can be reluctant to place data hygiene at the forefront of their email marketing strategies out of a reluctance to ‘lose too many addresses.’ That tells me they’ve missed a critical point about email marketing: quality over quantity always wins out.”
Mike Marshall
Head of Customer Support at ReachMail
