About
The client is a major U.S. retailer with over 7,000 locations nationwide and over 5 Billion in yearly revenue specializing in selling aftermarket automotive parts and accessories.
In order to provide personalized autopart options to their customers as well as stay top of mind, this company relies heavily on email as a means of connecting with customers, therefore, it is essential that messages are delivered to the inbox successfully. Additionally, this company, being as large as it is, was reliant on internal email communications for nearly every aspect of the business.
The Challenge: “We’ve Been Blocklisted”
The critical and immediate challenge this major retailer faced was being put on a blocklist and not being able to send any external or internal emails. By offering incentives for email collection, the companies sender list had become inundated with invalid email addresses as well as threatening deliverable email accounts.
The email marketing team encountered major email deliverability problems with a new campaign that was sent out to over 2 million customers. They hit spam traps and invalid email addresses, which caused deliverability issues and eventually led to being blocked by the ISP for being labeled as “spam”.
The C-Level executives were concerned about the potential impact on their public image as well as their internal operations and the likely costs of both when they learned of the issue. They considered informing shareholders but were worried about the probable drop in stock prices. Subsequently they engaged Webbula to address the problem before making any public statements.
The Solution
Webbula used their Email Hygiene and Verification tools to assess the massive list of email addresses to determine not only which were invalid or undeliverable but also analyzed for email threats like spam traps, honeypots, temporary domains and other dangerous email threats which Webbula has proprietary relationships and technology to asses in order to resolve the blocklist and resume sending External and internal emails..
Webbula is globally recognized as a top tier data solutions provider and carries a reputation that IPS know and recognize for working with companies to resolve sender reputation and reduce spam affiliation.
The Results
By providing a clean list of subscribers to the ISPs as evidence that the previous emails were not sent intentionally, the sender was able to gradually resume email communication and successfully reach their intended recipients who truly desired to receive their messages.
They successfully re-launched a campaign to 1.8 million email addresses with a delivery rate of 98%, while also reducing the risk of being blocked by email providers.
Aside from being removed from the blocklist and experiencing an enhanced deliverability rate, they were also observing enhancements to their sender reputation score, as well as to their open and click rates.
