About
Webroot, an OpenText company, helps businesses and consumers worldwide stay safe from cyberattacks. Their entire business is built on trust. Webroot uses the cloud and machine learning in real time to ensure network and data protection, while also offering security awareness training and threat intelligence services to its clients.
The Challenge
Mandy Parisi, Director of Customer Success Automation at Webroot, says creating a trustworthy database is crucial for not just Webroot’s clients, but for the industry as a whole and for Webroot’s bottom line. To remain a credible platform in the cybersecurity industry, Webroot must protect its data and the data of its clients—it’s the core reason why clients come to Webroot in the first place.
The Solution
“Webbula helps build trust in Webroot. They help us do regular hygiene and cleansing of our consumer and business lists, and help us decide what to do with bogus addresses.”
An essential part of building the consumer-brand relationship at Webroot takes place during a customer’s initial software trial period. Mandy explains that with Webbula validation in place, Webroot has received “even better-quality trials, with higher-quality data.”
Part of Mandy’s responsibilities also include providing content to current and potential customers about the importance of security measures and data safety for their business. Often clients seek out their services because they are in the midst of an attack, have just experienced one, or know they need protection to avoid one. Mandy sees Webroot’s commitment to their clients as one of education and trust.
“Providing value-added content to clients through email builds trust with customers, and good engagement with the content leads to better success in the inbox,” she says. Inaccurate data wastes 27.3% of a sales rep’s time. That is 546 hours per year per full-time sales rep.
