Table of Contents Key Takeaways What Are Zombie Emails? Why Do Zombie Emails Matter? How to Identify and Handle Zombie Emails Practical Steps for Email Hygiene Conclusion Maintaining a healthy...
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Whenever we send an email there are a few options: either it never leaves the sending platform, it is delivered successfully, or it bounces. Email bounces can either be...
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I am a 20 year advertising industry veteran that has worked for media properties such as WebMD and Disney, and have recently shifted over to the data programmatic space…
In 2021, Webbula launched a video series, ‘Ask the Email Experts’ where we sat down with email industry experts to discuss various topics within the email marketing world.
How do I clean up a large email list? There are a few ways that you can clean up a large email list to ensure that your mailing list is…
What are valid email addresses? Email addresses that are active and used by people with the intention of connecting to others or promoting a product/business are valid email addresses. It’s…
A few weeks ago I came across a very interesting LinkedIn chain, started by Jordie Van Rijn, filled with innovative email experts that references an article by Steve Henderson, “Inactive…
Marketing Evolution defines omnichannel marketing as the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience, including…
Honeypots, have you heard of them? Not bee honeypots, but email honeypots. Honeypot email addresses don’t exactly sting like a bee, but they sure can leave you feeling the pain…
I’ve found that email marketers have strong opinions about click-through rates versus click- to-open rates and I’m no different from the rest. If you’re not familiar with the difference between…
What is California Consumer Privacy Act (CCPA)? Established in June 2018, the California Consumer Privacy act was created to establish a comprehensive privacy regulation in the state of California. The...
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Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. But do they really? There is a...
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A Picture is Worth a Thousand Mbs Images are a big part of learning today. It turns out that some people actually learn better with visuals. Images are also a...
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Have you ever tried signing up for a coupon, or anything else really, by using a fake email address only to have the form immediately turn red and get a…
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one. And…
Dirty data might cost you more than you realize. Typos, outdated or incomplete information, spam traps, and other threats mean your messages don’t reach their intended recipients. This will cost…
